CEO
George Fouche International Rugby Player Turned World-Class High Performance Mindset Coach George Fouche is a third-generation international professional rugby player whose elite sporting career spanned 14 years. From representing South African school teams to becoming a pivotal member of the national junior squads, George’s journey reached a pinnacle when he proudly competed against the British Lions in 1997. However, a devastating injury nearly ended his career leaving him unable to walk and facing a gruelling two year battle to recover. But this setback became his turning point. With sheer determination and mental resilience, George made an extraordinary comeback, continuing to compete at top-tier level for another seven years. Since 2008, George has channelled that same high performance mindset into coaching Olympic athletes, international teams, and elite professionals across multiple sports. Today, he is a sought after High Performance Mindset Coach, delivering his acclaimed Dare to Aspire presentations and workshops to schools, athletes, and organisations across the UK and Ireland. His mission is simple yet powerful To show people no matter their background that dreams can be achieved, success can be shaped, and resilience is a skill anyone can learn and strengthen.